DREAM STREAM

The Brief.

We helped Twitch deliver a one-of-a-kind sleep experiment, Dream Stream, to find out how different environments affected people’s sleep.

The Execution.

Utilising a live chat function, viewers could vote for different changes in the live feed to see how each participant would react. The experiment was nominated for multiple awards, including a Lovie Award ‘Weird & Experimental’ and named honouree at the Webby Awards ‘Experimental & Weird’.