SCUF

The Brief.

SCUF are recognized as the driving force behind the world’s most innovative controllers. As SCUF launched their new product range, ADVNCR was brought in to help create a new brand identity.

The Execution.

We developed the SCUF brand architecture to push gaming culture forward while creating a fluency with Xbox and PlayStation. The creative execution ensured SCUF stood out, while appearing natural in a retail environment and attracting a broader community of casual gamers.