EA PLAY

The Brief.

ADVNCR was tasked by EA to breathe new life into the traditional E3 press conference broadcast. Streamed live from EA PLAY, we put players at the centre of our thinking by reimagining the press conference format, turning each of the gaming titles into episodic segments.

The Execution.

With this fan-first ethos, the session turned into a conversation amongst fans about the games they love from the people who make them – including Alex ‘Goldenboy’ Mendez, Greg Miller and Julia Hardy.