NBA DOORDASH
Game at Your Door
The Brief.
Gamers are a captive audience, valued by brands for their unwavering loyalty and constant attention. With DoorDash’s recent move into sport, the food delivery service paired up with the NBA and ventured into the world of Twitch – building on the proven formula that is the gaming / sport crossover.
The Execution.
This was DoorDash’s first live, branded original content series. Produced by ADVNCR, the series was broadcast exclusively on NBA’s Twitch channel, featured creator Dom2K and NBA legend Channing Frye – highlighting the best performances of the NBA playoffs.
